Transitioning to a new job can be a stressful time. The goal was to create an experience that was both reassuring and electrifying to new hires joining the Walmart eCommerce family. Alongside writer, Stephanie Reese, we created the Launch it campaign as a way to welcome our newest members of our ever-growing Walmart family with a sense of ownership and pride.
In addition to a completely rethought on-boarding presentation studded with aspirations language and custom awe-inspiring illustrations, the team created a brand new swag box to celebrate the journey of a new-hire’s first 180 days in their new position.
Moodboard developed to help guide the visual approach for the re-branding exercise.
An associate-facing manifesto, to inspire new-hires as they begin their journey.
Several mockups containing work-in-progress, custom illustrations.
A snapshot of the a new-hires “first look” on orientation day (left). A sneak peek of what’s inside their new-hire swag box! (right).
I collaborated with in-house Creative Team to rebrand company collateral including: staff business cards, pitch decks and wrap reports, e-mail broadcast layouts, action guides, social media assets and microsites for national cause campaigns that reach over two million (and counting!) active members.
E-mail banners created for DoSomething.org's Peanut Butter Jam Slam cause campaign.
E-mail banners created for DoSomething.org and Toyota's Teen Driver cause campaign.
Graphics created for DoSomething.org's Teens for Jeans cause campaign.
Social media collateral created for DoSomething.org's 25,000 women cause campaign.
Social media collateral created for John Stamos's 50th Birthday celebration in collaboration with DoSomething.org's Birthday Mail campaign. (Fun fact: he responded!)
The charge was to create a head-turning teaser for the first-ever Ogilvy Hackathon. My writing partner Lindsey Reilly and I developed the theme "Hack Your Heart Out", which was pulled through with invitations, posters, t-shirts, and themed presentations.
A series of custom-drawn illustrations for Ogilvy’s inaugural Hack Your Heart Out hackathon..
A mockup of the digital invitation sent to 500 Ogilvy employees.
The full suite of printed invitations, left as a desk drop for all creative and tech employees.
Who doesn’t love swag? An example of the customized t-shirt for Ogilvy’s inaugural Hack Your Heart Out hackathon.
